Posted on: 20 Dec

Our Business Cards

by Aen under Odds and Ends

4 comments

They were actually printed 2 months ago but I reckoned I’d show them here since we now have an official blog.

The logotype is set in a modified version of the well-known Sans Serif typeface — Helvetica™ Neue Std Medium ITC Franklin Gothic®, for a casual, relaxed appearance. The idea behind this business card design is to pack as much relevant (only relevant) information as possible into a compact card without clutter. I was able to do it by separating the various elements (logo, particulars, description, etc) into boxes and applying some clever typography principles. Colors are meant to be fresh and free from corporate cliché.

Our Business Cards   Our Business Cards   Our Business Cards

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4 comments/trackbacks

  • Gravatar
    Rajeshwaran on Dec 21st, 07 at 4:47 pm

    Hey nice UV varnish effect. Where did you print these things?

  • Gravatar
    Aen TAN on Dec 23rd, 07 at 8:16 pm

    Hey we printed them with a local printer. Check out Print22 (http://www.print22.com.sg/)

  • Gravatar
    CHINA on Dec 28th, 07 at 9:56 pm

    GOOD!

  • Gravatar
    Aen on Feb 2nd, 08 at 3:05 am

    I’m an idiot. The typeface used is ITC Franklin Gothic and not Helvetica Neue. Too much Helvetica perhaps?

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